It began with three brothers – eldest, a young chemist followed by a sharp entrepreneur and the youngest - a social scientist.

C. C. Shroff, the eldest being a prolific chemist by profession was a nationalist who identified chemistry as the means to serve India and its poor farmers. These were the times when farmers in India suffered loss of harvest due to crop disease and pest infestation. Left to elements and the natural perils of pest attacks the farmers needed indigenous solutions to grow quality food crops, which could feed the population of a country that was on threshold of independence from the British rule.

C.C. Shroff developed indigenous technology to make phosphorous and its derivative compounds that were used to make products that could protect crops against pests. Later his younger brothers Govindji Shroff and Kantisen joined him. C.C. Shroff is respected for bringing every challenge to a successful outcome. He believed: “If it can be made there (western country) it can be made here (India)”. His dream for the country and its farmers is the genesis of Excel Industries and Excel Crop Care Ltd.

Govindji Shroff, a strategist and entrepreneur by nature, held a vision that spoke of, “Adaptability to the changing times without compromising on the basic principles is yet one more management tool of great importance.” This is one of the principles practiced at Excel even today.

The youngest brother Kantisen Shroff, inspired and stimulated with unconventional spirit has summed up his elder brother CC’s vision as, “Our workplace is wherever the sun shines, where photosynthesis takes place, microbes work, whether it is in Africa, Sri Lanka, Vietnam, Malaysia, anywhere. We are in agri-business and we are here to serve the farmers to grow more food. We know no borders in the service of humanity.” Kantisen Shroff is Excel’s Chairman Emeritus and continues to offer visionary guidance to the company while fulfilling the dream of his two brothers.