Our business goes far beyond commerce. Excel Crop Care has always put service before profit and used its wealth for community development. The Excel Crop Care firmly believes that it is possible to be ethical, socially responsible and profitable at the same time. This guiding philosophy, which is at the core of Excel Crop Care was articulated in early 1970s much before Corporate Social Responsibility came to be recognized as a model for ethical, sustainable and responsible business. The Excel Crop Care is widely acknowledged as a responsible corporate owing to its long history in philanthropic initiatives. The company’s ultimate objective is to create social equity and facilitate prosperity for those at the bottom of pyramid.
In alignment with its vision, the Company, through its CSR initiatives, will continue to enhance value creation in the society and in the community in which it operates, through its services, conduct and initiatives, so as to promote sustained growth for the society and community, in fulfillment of its role as a Socially Responsible Corporate, with environmental concern.'
Our projects are carried out under the guidance of CSR committee which comprises of Board of Directors of the company. Our focus is on over all development of the communities around our plant locations mostly in the rural areas.Our partners in community development initiatives are NGOs,government bodies, district authorities, village panchayats, and the end beneficiaries.
Projects are identified by conducting need assessment surveys in the villages and personal interactions with villagers. Based on statistics and discussions with the village panchayat, we prioritize requirements and present our proposals to CSR committee and Board of Directors with budgets and detailed plans through which we manage to finalise Projects. Projects are monitored regularly by our CSR team and periodic reviews are done by stakeholders.
Village meetings are held periodically to extract feedback on the benefits of our community programmes and the areas where these needs to be strengthened. We believe in providing hand held support to the villagers till the project becomes sustainable. This is how we make villagers self-reliant.