Excel Kisan Mitra


Our business goes far beyond commerce. We believe that not everything that counts can be counted. Nurturing the environment, linking capacities, identifying challenges and optimizing resources are responsibilities that we shoulder with pride.

Excel Kisan Mitra

Excel Kisan Mitra (‘Kisan Mitra’ means - farmers’ friend) is a field programme designed to approach and understand farmers’ needs, offer advice, guide and refer best farm practices to them. Be it soil, growth and nurturing of crops or pest related problems - Excel Kisan Mitra Team (EKM) – is dedicated to resolve them. EKM is a team of agronomists which attends to the farmers directly in their fields. They handhold farmers and help them make the best utilisation of their resources.

They send the soil samples to our research laboratory, where an analysis of the soil is carried out to check its:

  • Nutritional Quality
  • Physiochemical Characteristics
  • Microbiological Characteristics

An analytical report thus prepared is sent to the EKM team, which explains the issue to the farmer and suggest him solutions accordingly.

The various initiatives of the EKM are:

  • Information Desk
    Where experts guide farmers on various subjects related to agriculture.
  • Training and Lectures
    Short duration lectures for the farmers to help them get acquainted with latest developments in the sector and also their requirements.
  • Exhibitions and Audio Visual Seminars
    Information on the cropping pattern of a particular area and latest inventions obtainable to increase productivity of land is brought to the farmer’s knowledge. Documentaries on farming and its changing patterns are made available to the farmers to enhance their knowledge.
  • Excel Kheti Patrika
    A monthly publication is released for helping farmers to share developments in the sector.
  • Excel Mobile Van
    Providing doorstep services to farmers.
  • Excel Kisan Help Line
    24 hours support on 1800 233 233 2.
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